Electronic Arts (EA) has acknowledged that its pricing error for its Fifa 23 Ultimate Edition on India’s Epic Games shop, which cost 4.80 rupees ($0.06; £0.05), resulted in “a fairly spectacular own goal.”
After a decimal point miscalculation resulted in the game’s price being reduced online by 99.98% last month, buyers hurried to pre-order it.
Since then, the game publisher has agreed to honour the discounted pre-orders.
With Fifa 23, the final game from EA Sports, the most popular football series will come to an end.
The 4.80 rupees ($0.06; £0.05) price error for Electronic Arts’ Fifa 23 Ultimate Edition on India’s Epic Games store resulted in “a really remarkable own goal,” according to EA.
Customers rushed to pre-order the game when a decimal point error caused the price to be dropped online by 99.98% last month.
Since then, the pre-order discounts have been honoured by the game publisher.
With Fifa 23, the final game from EA Sports, the most popular football series will come to an end.
Because they include bonuses like additional limited edition tradeable player items, more Fifa points, and access before the official launch, Fifa Ultimate Editions are often more expensive than ordinary editions of the game.
The 2023 edition is priced at 4,800 rupees ($60/£50) in India; it is more expensive than the Standard Edition, which sells for 3,499 rupees ($44/£36).
As word of the pricing blunder spread, online users alerted fans all around the world that the game could be purchased for 5p through the Epic Games India store.
Although the issue was quickly resolved, purchasers who had already made purchases were concerned that they would be cancelled or refunded.
However, this week, EA Sports and Epic Games sent emails to customers informing them that the transactions would be honoured.
The most popular version of the series was Fifa 22, and EA Sports announced shortly after its official release that 460 million matches had been played in the first week and 9.1 million players had joined the game.
