Uber Eats has received backlash following its Super Bowl commercial, which seemingly trivialises a man’s allergic reaction to peanut butter.
The Food Allergy Research & Education (FARE) charity expressed disappointment and surprise at Uber Eats for using allergies as a comedic element in its advertisement.
Critics, including individuals allergic to peanuts, condemned the ad as “disgusting, tone-deaf, and completely unnecessary.”
Titled “Don’t Forget Uber Eats,” the commercial debuted during the Super Bowl, featuring former Friends stars Jennifer Aniston and David Schwimmer, alongside David and Victoria Beckham.
The ad revolves around the theme of forgetfulness, with scenes depicting forgettable moments among the characters. However, controversy arose when it depicted a man experiencing an allergic reaction to peanuts, portrayed with facial hives and swelling, discovering peanuts in peanut butter.
Food Allergy Canada emphasised the seriousness of food allergies and urged Uber Eats to reconsider its portrayal.
Dr. Sung Poblete, head of FARE, expressed concern over advertisements trivialising food allergies, fearing they could normalise bullying among children.
The ad attempted to mitigate its humour with a disclaimer at the bottom, acknowledging the presence of peanuts in peanut butter. However, some viewers, like J.D. Arland from Indiana, criticised the attempt, calling it offensive and unacceptable.
Arland, who lives with peanut and soy allergies, highlighted the challenges faced by individuals with food allergies when ordering delivery. He urged Uber Eats to demonstrate a stronger commitment to the food allergy community by enhancing awareness and accommodations on its platform.
Super Bowl commercials hold significance for viewers, with many tuning in specifically for the ads. The anticipated game between the Kansas City Chiefs and the San Francisco 49ers is expected to draw over 100 million viewers.