The new season of “Love Island” doesn’t receive the expected views.

The latest season of reality TV show “Love Island,” which was watched by 1.3 million viewers, was not able to reach its expected views; the views are almost a million down compared to last year.

Four years ago, when the series released its launch episode, it had 3.3 million views, while the 2022 summer season only had around 2.5 million views. The fall coincides with reports that the dating programme may have lost some of its attraction.

ITV reported that Monday’s ratings increased to 1.7 million when streaming data from ITVX was taken into account. According to the broadcaster, Love Island had the second-highest viewership in its time slot and had the largest audience of the day among viewers aged 16 to 34. Fans observed a number of differences from other seasons, with the new islanders being startled by the arrival of the boys and girls simultaneously.

Hannah Verdier, a TV critic for “The Sun,” stated that “the makers are clearly thinking Love Island weakness is at risk of creeping in, so there was a ‘cheeky little surprise’ in the initial episode.”

Additionally, series 10 began in Mallorca, with presenter Maya Jama presiding over voting from the general audience for the initial pairings.

The producers dared the female competitors to admit whether they were unhappy with their spouses, and they also kept the new participants on edge by disclosing the first surprise.

Considering the variety of Love Island contestants, Verdier wrote: “Anyone who didn’t fit the gym-honed physical type looked to have skipped the journey, along with a single participant who’d wandered from the ultra-straight track.

Tori Brazier, a critic for “Metro,” stated: “Sadly, the show is all very copy and pasted. It seems Love Island needs that belated structure shake-up precisely now.”

We can only hope that there will be more hilarious “unscripted situations that aren’t truly forced” throughout the upcoming, potentially very lengthy eight-week period, she continued.