The cancellation of this year’s E3 event marks a significant shift in the video game industry. For over two decades, E3 has been a vital platform for developers, publishers, media, and fans to gather in one place and showcase the latest and greatest in gaming. However, with the rise of online streaming and individual company events, E3 has struggled to remain relevant.
The decision to cancel the event was not taken lightly, according to Kyle Marsden-Kish, ReedPop’s global vice president of gaming. He stated that it was “a difficult decision” but that they had to do what was “right for the industry.” The ESA and ReedPop, E3’s organisers, have announced that they will re-evaluate the future of the event.
The cancellation follows a string of high-profile publishers pulling out of the event. Ubisoft, the latest company to announce its absence, will instead be hosting its own live-streamed showcase. Nintendo, Microsoft, and Sony were reportedly set to miss the event as well.
E3’s decline can be attributed to its inability to adapt to industry changes, such as the growth of mobile gaming and the rise of digital-only showcases. With more frequent and accessible events, companies have the opportunity to reach audiences without the need for a large in-person gathering.
At its peak, E3 was a spectacle that assaulted the senses, with neon lights, actors dressed as video game characters, and blaring music. It was an exciting atmosphere that created a buzz and gave the industry a week in the spotlight. However, individual company events lack the same impact as they often speak to people who are already converted to their products.
The loss of E3 this year will be felt by the industry, as it provided an opportunity to cut through to new audiences and different people. It also brought the global games industry together, providing a platform for smaller developers to gain exposure. The long-term impact of the cancellation is unclear, but the industry may suffer without this week in the spotlight.
Overall, the cancellation of E3 reflects a shift in the video game industry towards more accessible and frequent events. While E3 may return in the future, it will need to adapt to industry changes to remain relevant. The loss of this year’s event marks the end of an era, and the future of E3 remains uncertain.